The project was to create a Drinkaware campaign set by the DRPG agency to raise awareness and empower men over 55 to make healthier choices, without judgment or pressure.
This included developing the campaign concept and strategy, campaign design, and a final campaign roll-out across chosen platforms and media.
This was a great opportunity to showcase my skills and creativity, to work with an agency and to gain experience working with industry professionals.
My campaign can work across different media - such as posters displayed in bars, billboard adverts, and TV commercials.
