For this project set by RBL Agency, I was tasked with finding a brand, logo, campaign, etc I disliked, and redesigning it by identifying the problems with it and creating a strategy and a solution which included solid research and the development of a new brand strategy.
This project helped me discover my passion for branding; it was great seeing it evolve from a sketch to a finished outcome!
My chosen brand was a local cake shop for which I gave a new shop name, logo, mascot, brand new colour palette, and typography.
For the new logo, I decided to illustrate a cute “cake friend” to represent what cakes should be - fun and bring a smile to your face!
The new colour palette is softer and easier on the eyes; the aim is to have people look at it and think of cakes and desserts.
